Facebook :: Social Media Marketing Mentor : Tina Cook

Oct

Facebook Marketing All-In-One for Dummies [Review]

By Tina Cook · Comments (9)

This is a book that’s going to spend very little time on your bookshelf. You’ll want it on your desk to dip into frequently as you implement and fine tune your Facebook Marketing strategies.

The good news is, even with the latest Facebook changes, the content is very relevant and up-to-date, as its focus is your Facebook page and Facebook Marketing strategies, and not your Personal Profile or the new Timeline.

It’s one mighty big book, over 600 pages, and actually divided into 9 books or sections. This is a complete reference and resource on Facebook Marketing authored brilliantly and clearly by Amy Porterfield, Phyllis Khare and Andrea Vahl.

It’s given me a new respect for the Dummies series and the trio of talented women writers. Having worked in the Facebook Marketing space for over two years now, I haven’t seen a clearer explanation of these concepts in one body of work, set out comprehensively and in easy to follow steps.

Here’s the section index:

Book 1: Joining the Facebook Marketing Revolution

Book 2: Claiming Your Presence on Facebook

Book 3: Adding the Basics to Your Facebook Page

Book 4: Building, Engaging, Retaining, and Selling to Your Community

Book 5: Understanding Facebook Applications

Book 6: Making Facebook Come Alive with Events and Contests

Book 7: Advanced Facebook Marketing Tactics

Book 8: Facebook Advertising

Book 9: Measuring, Monitoring, and Analyzing

These sections explain everything you need to know to maximize and master the marketing opportunities on the Facebook platform. Perhaps more importantly, Facebook Marketing All-In-One for Dummies gives you a thorough understanding of the new marketing mindset to promote successfully to the now 800 million strong global community called Facebook.

As owner of this volume, you’ll also gain access to the online cheat sheets at www.dummies.com (you’ll find the link on the inside cover of the book) and more useful information.

Meet one of the amazing authors, Amy Porterfield:

Amazon.com Widgets

Categories : Facebook

Comments (9)

Sep

New Eyes Create New Opportunities

By Tina Cook · Comments (0)

“The real voyage in discovery is not seeking new lands,
but seeing with new eyes.” ~ Marcel Proust

Social Media and our new online world of inter-connectivity integrates our personal and professional lives whether we like it or not. I love it! Do you?

The merging of our work and play, online and offline worlds in the 21st century is a new fascinating choreography for most of us. We know how to build relationships with our prospects and clients offline. How do we do that successfully online without stepping on toes? How do we do that in the Social Media territories of Facebook, Twitter, YouTube and now Google+? What online adventures are open to you now if you see with new eyes ? From a practical point of view, have you looked at your online flagship – your home page – with new filters?

At one level, by embracing the new online technologies, I’ve been able to see and share events and the intimacies of marketing strategies in the making and bold new business success plans with colleagues and clients on different continents from San Diego, California to Auckland, New Zealand. This was just not possible before in the age of the fax machine and telephone. I didn’t need to travel to new lands physically. I did need to change my routine to fit in with the timezones of my clients or the events. I discovered the vast new landscape of opportunities for web entrepreneurs from the comfort of my coastal home office.

This visual insight (there’s a full size version below) with words by Marcel Proust reminds us of another opportunities at deeper levels – each of us in a different way. Doubt the French novelist had any inkling of the new galaxy of the Internet when he penned this wisdom around the early 1900s. Or the multiple meanings his words have in the 21st century. His creative tools were very different to the many mediums available now to express ourselves from YouTube to the avalanche of new Smartphone apps from tweeting to vlogging (video blogging).

Categories : Social Media Strategies

Comments (0)

Jul

Is Social Media a Craze or Revolution?

By Tina Cook · Comments (7)

Are you are still wondering whether Social Media is a revolution or a just a passing craze? This video by Erik Qualman is brilliant and will surprise you, maybe even shock you!

The Social Media revolution has changed the dynamics of online interaction forever and has impacted our offline activities in multiple ways as well, and will continue to evolve.

The numbers of people connected and interconnected are staggering and are continually increasing to amaze us all. The lightening speed with which ideas and thoughts are now spread from one person to another over Social Media platforms, over mobile devices, time zones, and without any of the traditional gatekeepers, has opened vast new opportunities for marketers online and internationally.