How did I get Guy Kawasaki to autograph the cover of his latest book for me? Or is the question: how did Guy Kawasaki get me to post a photo of his latest bestseller on his Facebook Page and write a post about it?

TinaCookwithEnchantment400 Guy Kawasakis Enchanting Social Media Strategy The answer is enchantment.

Yep, that’s me beaming. Well wouldn’t you if Guy Kawasaki autographed your copy of his newest bestseller Enchantment with “Resisting you is futile!”

How did Guy put together this super smart Social Media strategy?

It all started with a webinar hosted by the fabulous Facebook guru Mari Smith, my mentor. During the webinar Guy mentioned if we’d like a personally autographed copy of Enchantment to go to this page: http://www.guykawasaki.com/enchantment/cover/. We had to promise to post a picture of ourselves with a copy of the book on Guy’s Enchantment Facebook Page and he’d send us a new personalized cover.

What a brilliant idea! True to his word, Guy posted me a new cover with his autograph and power message. Amazon delivered the book. I put the two together and viola!
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