Start Your Social Media Success Strategy Here – Decide on Your Outcome

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Your first strategic step towards mastering the Social Media sites to market your service or product online is to decide what you want to achieve. First ask yourself:

• What result do I want?
• When will I accomplish this by?
• How many minutes will I allocate to this each day?

Be as specific as possible so your results are measurable. Why am I asking you to do this? So you don’t fall into the time wasting trap and you know where you are going. Entrepreneurs can’t afford to waste their time. You know how easy it is to become distracted on the internet so begin with the clear intention of using your time to achieve a specific result.

Tip: As you kick off, work on one project at a time to avoid becoming overwhelmed and keep yourself sharply focused.

You want to increase the traffic to your blogsite by how much? (Check your stats now so you can measure your results later.) Or is your plan to have one thousand fans on your Facebook fan page at the end of eight weeks?

Be very clear where you want to take your new contacts:

• Is it to your opt-in offer on your website?
• Is it to your Facebook fan page?

Remember this is a networking marketing activity. Selling does not work on Social platforms. Your purpose is to connect and engage with your existing clients and business build with new prospects so they get to know, like and trust you. This is your opportunity to demonstrate that you have the expertise to solve their biggest problem. A savvy entrepreneur keeps that in mind when deciding where you want to direct your new friend or fan. Offer your new prospect something they will value. The main reason people are online is because they are looking for information.

Complete this sentence and place it where you can see it every day:

My intention is to ____________________________________________________________

I will devote _____ minutes per day. (Yes minutes, not hours. One hour a day is more than enough time.)

© 2009, Social Media Marketing Mentor : Tina Cook. All rights reserved.