consistencykey Consistency is Key on Social Media PlatformsMake it part of your daily routine and – most importantly – part of your daily marketing activities to tweet and update your Facebook fan page and profile status.

Why is this important?

You are creating instant visibility for yourself. Your updates go out – on Twitter to the Twitter stream of all following you and on Facebook to your news feed and will be seen by your friends or fans respectively.

Your new daily routine will also give you the opportunity to share your knowledge (link to your blog post) or link to useful information (on someone else’s blog). This will build your relationships and position you as a valuable resource or an authority in your field.

What to say?

Did you notice the heading says “what to say” rather than “what to write”? This is a conversation. Join the conversation and contribute.

On Twitter the conversation is more casual, light and brief. Reach out to connect with people you know – just say hello and wish them an awesome day – or make new connections by complimenting or mentioning something you have in common. Ask questions. Share links. Tweet about your upcoming events and product launches in a relaxed person-to-person 120 characters. (Easier to retweet if your tweet is shorter than the max of 140 characters.)

Your Facebook profile is where you connect and interact with a more personal, relationship-building intention. And where people get to know you. Be yourself. Be spontaneous. Let your personality shine through. Congratulate your friends on their successes, acknowledge their birthdays, comment on their photos. Reach out and write on their walls. If you can’t think of anything to say, then don’t force it. Be natural. Share your successes and things you love just as you would having coffee with a friend.

Your Facebook Fan Page is all about your business, your services or your products. (You can have more than one fan page.) You need to be consistently active here. Be interesting. Keep to your core offering. Be helpful. Provide solutions. Share your good stuff and others. Be available for your fans and respond to their comments. Invite them to ask you questions. Think of ways you can engage your fans and they can sample and benefit from your good service and expertise. Be generous. Give. Your best SEO is to talk about your business passions!

Consistency is key as each day you will attract more interest and expand your network on the Social Media platforms. Over time, you will steadily build solid and valuable connections and form strong relationships with potential clients, business associates and like-minded friends -  that will open new doors of opportunity for you – and that’s when amazing things happen!

May many new doors to more success open for you!

How do you engage your friends, fans or Twitter followers? How often do you tweet or update your Facebook status? Love to hear what’s working for you. Please leave your comment or Retweet if you found useful.

© 2010 – 2011, Tina Cook. All rights reserved.

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