Social Media Marketing Mentor : Tina Cook » Social Media Strategies

Free Ticket Contest for Social Media Success Summit 2010

TinaCook — Tue, 13 Apr 2010 00:00:26 +0000

Do you really want to attend Social Media Success Summit 2010 but just cannot afford it? Now you can win free tickets (and it’s super easy)! See Free Ticket Contest

This is the web’s largest online conference dedicated to help businesses succeed with social media marketing.

Twenty-four social media gurus will reveal the secrets of their success at Social Media Success Summit 2010. The all-star lineup of presenters includes bestselling authors Guy Kawasaki (Art of the Start), Chris Brogan (Social Media 101), Darren Rowse (ProBlogger), Mari Smith (Facebook Marketing), Greg Jarboe (YouTube and Video Marketing), Kim Dushinski (Mobile Marketing Handbook) and Lewis Howes (LinkedWorking: Generating Success on LinkedIn).

You’ll also hear from social media pros at companies such as Home Depot, Best Buy, Whole Foods, Domino’s Pizza, Edelman PR, Foursquare, and Groupon. They’ll tell how they use social media tactics to help their organizations beat the competition.

Check the bios on these folks here.

Here are some of the topics sessions will cover:

* Effective ways to market your company with Facebook, Twitter, LinkedIn, YouTube, social bookmarking sites, mobile marketing and more
* How to track and measure the return on investment for social media programs
* A step-by-step method for creating a smart social media marketing plan
* How to build a loyal social media following
* How to bring more customers into your local business with social media techniques

Go here to see all the sessions.

This is more than just an event. It’s also a way for people just like you to come together, share their experiences, meet the experts and network.

At last year’s summit, 97 percent of attendees said they’d recommend the event to a friend AND attend again! That’s some endorsement.

THE GREAT NEWS

The event organizers added $797 worth of giveaways for early registrants. These are high-value videos courses, e-books and classes that the presenters actually sell in their own successful businesses. When you sign up for the event, you get all of these included at no extra cost!

Here’s a sample of the 20 valuable bonuses they’re giving away:

* Facebook for Business: How to Create a Loyal Following, Build Your Brand, and Increase Your Profits Using the #1 Social Network
* Using the Power and Reach of LinkedIn to Grow Your Business
* How to Grow and Engage an Audience on Twitter
* The Twitter Strategy Marketing Guide
* How to Drive More Qualified Traffic to Your Blog

Go here now to learn more.

Here’s to your success!

P.S. This event does not require any travel. You simply attend sessions, meet the experts and network with peers from the comfort of your home or office. How cool is that?

To see how this works, go here.

P.P.S. FYI, the half-off early bird discount expires on Thursday April 15!

Make your Facebook Profile Picture Full-size

TinaCook — Mon, 01 Feb 2010 23:25:45 +0000

Did you realize your Facebook Fan Page profile picture can be as big as this?

Very generous of Facebook to give us all this valuable space on their site – the second most popular site on the globe! (Alexa)

A picture is worth a thousand words! And all this space is free!

How to Make the Best Use of this Free Space

1. Do this first – upload your full-size profile picture – 600 pixels high and 200 pixels wide. Grab your designer or Photoshop friend!

2. Keep your branding consistent. On your Fan Page, Facebook allows you to promote your products or services – so go for it!

3. Include a photo of you in your profile picture – its about connecting with people.

4. Include your core offering so your visitors can see immediately how you can help them.

Some Great Facebook Profile Pictures to Inspire You!

Mitch Meyerson’s Facebook Fan Page

Fabienne Fredrickson’s Facebook Fan Page

Dan Weik’s Facebook Fan Page

Dubli Facebook Fan Page

NightLife @ the California Academy of Sciences Facebook Fan Page

Have you a great Profile Picture on your Fan Page? Feel free to add your link in the comments below. If you found this post helpful, please share with your friends.

Consistency is Key on Social Media Platforms

TinaCook — Tue, 26 Jan 2010 01:59:37 +0000

Make it part of your daily routine and – most importantly – part of your daily marketing activities to tweet and update your Facebook fan page and profile status.

Why is this important?

You are creating instant visibility for yourself. Your updates go out – on Twitter to the Twitter stream of all following you and on Facebook to your news feed and will be seen by your friends or fans respectively.

Your new daily routine will also give you the opportunity to share your knowledge (link to your blog post) or link to useful information (on someone else’s blog). This will build your relationships and position you as a valuable resource or an authority in your field.

What to say?

Did you notice the heading says “what to say” rather than “what to write”? This is a conservation. Join the conversation and contribute.

On Twitter the conversation is more casual, light and brief. Reach out to connect with people you know – just say hello and wish them an awesome day – or make new connections by complimenting or mentioning something you have in common. Ask questions. Share links. Tweet about your upcoming events and product launches in a relaxed person-to-person 120 characters. (Easier to retweet if your tweet is shorter than the max of 140 characters.)

Your Facebook profile is where you connect and interact with a more personal, relationship-building intention. And where people get to know you. Be yourself. Be spontaneous. Let your personality shine through. Congratulate your friends on their successes, acknowledge their birthdays, comment on their photos. Reach out and write on their walls. If you can’t think of anything to say, then don’t force it. Be natural. Share your successes and things you love just as you would having coffee with a friend.

Your Facebook Fan Page is all about your business, your services or your products. (You can have more than one fan page.) You need to be consistently active here. Be interesting. Keep to your core offering. Be helpful. Provide solutions. Share your good stuff and others. Be available for your fans and respond to their comments. Invite them to ask you questions. Think of ways you can engage your fans and they can sample and benefit from your good service and expertise. Be generous. Give. Your best SEO is to talk about your business passions!

Consistency is key as each day you will attract more interest and expand your network on the Social Media platforms. Over time, you will steadily build solid and valuable connections and form strong relationships with potential clients, business associates and like-minded friends - that will open new doors of opportunity for you – and that’s when amazing things happen!

May many new doors to more success open for you!

How do you engage your friends, fans or Twitter followers? How often do you tweet or update your Facebook status? Love to hear what’s working for you. Please leave your comment or Retweet if you found useful.

Happy Holidays! 2009 Christmas Greeting Card

TinaCook — Sat, 26 Dec 2009 12:04:15 +0000

Start Your Social Media Success Strategy Here – Decide on Your Outcome

TinaCook — Thu, 30 Jul 2009 21:29:39 +0000

Your first strategic step towards mastering the Social Media sites to market your service or product online is to decide what you want to achieve. First ask yourself:

What result do I want?
When will I accomplish this by?
How many minutes will I allocate to this each day?

Be as specific as possible so your results are measurable. Why am I asking you to do this? So you don’t fall into the time wasting trap and you know where you are going. Entrepreneurs can’t afford to waste their time. You know how easy it is to become distracted on the internet so begin with the clear intention of using your time to achieve a specific result.

Tip: As you kick off, work on one project at a time to avoid becoming overwhelmed and keep yourself sharply focused.

You want to increase the traffic to your blogsite by how much? (Check your stats now so you can measure your results later.) Or is your plan to have one thousand fans on your Facebook fan page at the end of eight weeks?

Be very clear where you want to take your new contacts:

Is it to your opt-in offer on your website?
Is it to your Facebook fan page?

Remember this is a networking marketing activity. Selling does not work on Social platforms. Your purpose is to connect and engage with your existing clients and business build with new prospects so they get to know, like and trust you. This is your opportunity to demonstrate that you have the expertise to solve their biggest problem. A savvy entrepreneur keeps that in mind when deciding where you want to direct your new friend or fan. Offer your new prospect something they will value. The main reason people are online is because they are looking for information.

Complete this sentence and place it where you can see it every day:

My intention is to ____________________________________________________________

I will devote _____ minutes per day. (Yes minutes, not hours. One hour a day is more than enough time.)