Social Media Marketing Mentor : Tina Cook » Facebook

Is Social Media a Craze or Revolution?

TinaCook — Wed, 14 Jul 2010 23:20:20 +0000

Are you are still wondering whether Social Media is a revolution or a just a passing craze? This video by Erik Qualman is brilliant and will surprise you, maybe even shock you!

The Social Media revolution has changed the dynamics of online interaction forever and has impacted our offline activities in multiple ways as well, and will continue to evolve.

The numbers of people connected and interconnected are staggering and are continually increasing to amaze us all. The lightening speed with which ideas and thoughts are now spread from one person to another over Social Media platforms, over mobile devices, time zones, and without any of the traditional gatekeepers, has opened vast new opportunities for marketers online and internationally.

Welcome to the Social Media Evolution!

Love to hear your thoughts.

See more videos here

Facebook’s Mark Zuckerberg on Social Plugins

TinaCook — Thu, 22 Apr 2010 00:45:19 +0000

Thanks to Jolie O’Dell of Mashable for posting this YouTube video today of Mark Zuckerberg, the founder of Facebook, describing what’s on the horizon for Facebook users.

Very exciting to hear that soon we will have plugins to create more connectivity on our sites!

“Things should be just be a lot more social” explains Mark Zuckerberg, “with no privacy implications at all … and applications are only going to ask for the information that they need … so we will share less of our information when we don’t need to around the web … and its going to be really seamless.”

Facebook Introduces New Like Button

TinaCook — Tue, 20 Apr 2010 13:46:01 +0000

Facebook is ever evolving! It took a while to get over inviting your friends to become your fans on your Fan Page. Did you find that too? The term “fan” is unusual in a business context for many of us.

Today, the world’s largest social network is in the process of changing “Become a Fan” to “Like”. Why the change?

Facebook: “To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested.”

What happens when you “Like” a Fan Page?

Facebook: “When you click “Like” on a Page, you are making a connection to that Page. The Page will be displayed in your profile, and in turn, you will be displayed on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed.”

You won’t be able to “Like” a News Feed story about Liking a Fan Page.

Facebook: “When you see a Feed story about a friend Liking a Page, there will be no feedback links below that story. However, if you hover over the Page name, you will see a small preview of the Page and the number of other people who have also Liked that Page. You can then Like that Page to add it to your profile, or you can click through to the Page itself.”

Facebook’s intention is to “improve your experience”. Do you think this change of language will do that? More importantly do you feel this will help your fans to be more at ease “liking” instead of “fanning” your Fan Page?

Make your Facebook Profile Picture Full-size

TinaCook — Mon, 01 Feb 2010 23:25:45 +0000

Did you realize your Facebook Fan Page profile picture can be as big as this?

Very generous of Facebook to give us all this valuable space on their site – the second most popular site on the globe! (Alexa)

A picture is worth a thousand words! And all this space is free!

How to Make the Best Use of this Free Space

1. Do this first – upload your full-size profile picture – 600 pixels high and 200 pixels wide. Grab your designer or Photoshop friend!

2. Keep your branding consistent. On your Fan Page, Facebook allows you to promote your products or services – so go for it!

3. Include a photo of you in your profile picture – its about connecting with people.

4. Include your core offering so your visitors can see immediately how you can help them.

Some Great Facebook Profile Pictures to Inspire You!

Mitch Meyerson’s Facebook Fan Page

Fabienne Fredrickson’s Facebook Fan Page

Dan Weik’s Facebook Fan Page

Dubli Facebook Fan Page

NightLife @ the California Academy of Sciences Facebook Fan Page

Have you a great Profile Picture on your Fan Page? Feel free to add your link in the comments below. If you found this post helpful, please share with your friends.

Consistency is Key on Social Media Platforms

TinaCook — Tue, 26 Jan 2010 01:59:37 +0000

Make it part of your daily routine and – most importantly – part of your daily marketing activities to tweet and update your Facebook fan page and profile status.

Why is this important?

You are creating instant visibility for yourself. Your updates go out – on Twitter to the Twitter stream of all following you and on Facebook to your news feed and will be seen by your friends or fans respectively.

Your new daily routine will also give you the opportunity to share your knowledge (link to your blog post) or link to useful information (on someone else’s blog). This will build your relationships and position you as a valuable resource or an authority in your field.

What to say?

Did you notice the heading says “what to say” rather than “what to write”? This is a conservation. Join the conversation and contribute.

On Twitter the conversation is more casual, light and brief. Reach out to connect with people you know – just say hello and wish them an awesome day – or make new connections by complimenting or mentioning something you have in common. Ask questions. Share links. Tweet about your upcoming events and product launches in a relaxed person-to-person 120 characters. (Easier to retweet if your tweet is shorter than the max of 140 characters.)

Your Facebook profile is where you connect and interact with a more personal, relationship-building intention. And where people get to know you. Be yourself. Be spontaneous. Let your personality shine through. Congratulate your friends on their successes, acknowledge their birthdays, comment on their photos. Reach out and write on their walls. If you can’t think of anything to say, then don’t force it. Be natural. Share your successes and things you love just as you would having coffee with a friend.

Your Facebook Fan Page is all about your business, your services or your products. (You can have more than one fan page.) You need to be consistently active here. Be interesting. Keep to your core offering. Be helpful. Provide solutions. Share your good stuff and others. Be available for your fans and respond to their comments. Invite them to ask you questions. Think of ways you can engage your fans and they can sample and benefit from your good service and expertise. Be generous. Give. Your best SEO is to talk about your business passions!

Consistency is key as each day you will attract more interest and expand your network on the Social Media platforms. Over time, you will steadily build solid and valuable connections and form strong relationships with potential clients, business associates and like-minded friends - that will open new doors of opportunity for you – and that’s when amazing things happen!

May many new doors to more success open for you!

How do you engage your friends, fans or Twitter followers? How often do you tweet or update your Facebook status? Love to hear what’s working for you. Please leave your comment or Retweet if you found useful.