This is a book that’s going to spend very little time on your bookshelf. You’ll want it on your desk to dip into frequently as you implement and fine tune your Facebook Marketing strategies.
The good news is, even with the latest Facebook changes, the content is very relevant and up-to-date, as its focus is your Facebook page and Facebook Marketing strategies, and not your Personal Profile or the new Timeline.
It’s one mighty big book, over 600 pages, and actually divided into 9 books or sections. This is a complete reference and resource on Facebook Marketing authored brilliantly and clearly by Amy Porterfield, Phyllis Khare and Andrea Vahl.
It’s given me a new respect for the Dummies series and the trio of talented women writers. Having worked in the Facebook Marketing space for over two years now, I haven’t seen a clearer explanation of these concepts in one body of work, set out comprehensively and in easy to follow steps.
Here’s the section index:
Book 1: Joining the Facebook Marketing Revolution
Book 2: Claiming Your Presence on Facebook
Book 3: Adding the Basics to Your Facebook Page
Book 4: Building, Engaging, Retaining, and Selling to Your Community
Book 5: Understanding Facebook Applications
Book 6: Making Facebook Come Alive with Events and Contests
Book 7: Advanced Facebook Marketing Tactics
Book 8: Facebook Advertising
Book 9: Measuring, Monitoring, and Analyzing
These sections explain everything you need to know to maximize and master the marketing opportunities on the Facebook platform. Perhaps more importantly, Facebook Marketing All-In-One for Dummies gives you a thorough understanding of the new marketing mindset to promote successfully to the now 800 million strong global community called Facebook.
As owner of this volume, you’ll also gain access to the online cheat sheets at www.dummies.com (you’ll find the link on the inside cover of the book) and more useful information.
Meet one of the amazing authors, Amy Porterfield:
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