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facebookdummies 350px Facebook Marketing All In One for Dummies [Review]

This is a book that’s going to spend very little time on your bookshelf. You’ll want it on your desk to dip into frequently as you implement and fine tune your Facebook Marketing strategies.

The good news is, even with the latest Facebook changes, the content is very relevant and up-to-date, as its focus is your Facebook page and Facebook Marketing strategies, and not your Personal Profile or the new Timeline.

It’s one mighty big book, over 600 pages, and actually divided into 9 books or sections. This is a complete reference and resource on Facebook Marketing authored brilliantly and clearly by Amy Porterfield, Phyllis Khare and Andrea Vahl.

It’s given me a new respect for the Dummies series and the trio of talented women writers. Having worked in the Facebook Marketing space for over two years now, I haven’t seen a clearer explanation of these concepts in one body of work, set out comprehensively and in easy to follow steps.

Here’s the section index:

Book 1: Joining the Facebook Marketing Revolution

Book 2: Claiming Your Presence on Facebook

Book 3: Adding the Basics to Your Facebook Page

Book 4: Building, Engaging, Retaining, and Selling to Your Community

Book 5: Understanding Facebook Applications

Book 6: Making Facebook Come Alive with Events and Contests

Book 7: Advanced Facebook Marketing Tactics

Book 8: Facebook Advertising

Book 9: Measuring, Monitoring, and Analyzing

These sections explain everything you need to know to maximize and master the marketing opportunities on the Facebook platform. Perhaps more importantly, Facebook Marketing All-In-One for Dummies gives you a thorough understanding of the new marketing mindset to promote successfully to the now 800 million strong global community called Facebook.

As owner of this volume, you’ll also gain access to the online cheat sheets at www.dummies.com (you’ll find the link on the inside cover of the book) and more useful information.

Meet one of the amazing authors, Amy Porterfield:


Categories : Facebook
Comments (9)

How did I get Guy Kawasaki to autograph the cover of his latest book for me? Or is the question: how did Guy Kawasaki get me to post a photo of his latest bestseller on his Facebook Page and write a post about it?

TinaCookwithEnchantment400 Guy Kawasakis Enchanting Social Media Strategy The answer is enchantment.

Yep, that’s me beaming. Well wouldn’t you if Guy Kawasaki autographed your copy of his newest bestseller Enchantment with “Resisting you is futile!”

How did Guy put together this super smart Social Media strategy?

It all started with a webinar hosted by the fabulous Facebook guru Mari Smith, my mentor. During the webinar Guy mentioned if we’d like a personally autographed copy of Enchantment to go to this page: http://www.guykawasaki.com/enchantment/cover/. We had to promise to post a picture of ourselves with a copy of the book on Guy’s Enchantment Facebook Page and he’d send us a new personalized cover.

What a brilliant idea! True to his word, Guy posted me a new cover with his autograph and power message. Amazon delivered the book. I put the two together and viola!
Read More→

Categories : Facebook
Comments (2)

Are you are still wondering whether Social Media is a revolution or a just a passing craze? This video by Erik Qualman is brilliant and will surprise you, maybe even shock you!

The Social Media revolution has changed the dynamics of online interaction forever and has impacted our offline activities in multiple ways as well, and will continue to evolve.

The numbers of people connected and interconnected are staggering and are continually increasing to amaze us all. The lightening speed with which ideas and thoughts are now spread from one person to another over Social Media platforms, over mobile devices, time zones, and without any of the traditional gatekeepers, has opened vast new opportunities for marketers online and internationally.

Welcome to the Social Media Evolution!

Love to hear your thoughts. Read More→

Categories : Facebook, Twitter, YouTube
Comments (7)

Thanks to Jolie O’Dell of Mashable for posting this YouTube video today of Mark Zuckerberg, the founder of Facebook, describing what’s on the horizon for Facebook users.

Very exciting to hear that soon we will have plugins to create more connectivity on our sites! Read More→

Categories : Facebook
Comments (6)

Facebook fan page like button Facebook Introduces New Like Button

Facebook is ever evolving! It took a while to get over inviting your friends to become your fans on your Fan Page. Did you find that too? The term “fan” is unusual in a business context for many of us.

Today, the world’s largest social network is in the process of changing “Become a Fan” to “Like”. Why the change? Read More→

Categories : Facebook
Comments (2)