Tina Cook :: Social Media Marketing Mentor : Tina Cook

Jan

Social Media Marketing Guru Gary Vaynerchuk’s Success Secrets

By Tina Cook · Comments (0)

This is an amazing interview that apparently hasn’t been aired yet on CNN’s Piers Morgan Tonight. True to Piers’ style he grills Gary and true to Gary’s style he has answers that will surprise you and change the way you think. (Except one question has Gary stumped!)

Why does Gary think our grandparents are more equipped to run a business today than we are?

What is Gary’s secret to building a $60 million business?

What’s the best way to promote yourself on Twitter?

Why does Gary believe we are living though the humanization of business?

What are the most effective, simple ways to make your business start to zing?

What is the biggest problem Gary sees in Social Media today?

What’s the biggest thing Gary sees going on and why did he call his latest book “The Thank You Economy“.

As we become more obsessed with the Internet, are we becoming a bunch of boring geeks?

How is the Social Web bringing the world closer and what is it scaling?

Why does Gary say the game has changed and the rules are very different?

Gary mentions Quora, Tumblr and Instagram during the interview. Have you added either to your Social Media repertoire yet?

Categories : Social Media Strategies

Comments (0)

Nov

Google+ Pages Launched

By Tina Cook · Comments (2)

Google+ Pages began being rolled out worldwide last week for businesses, brands, products, entertainment and organizations.

Your fans, customers, clients or members can recommend you with a +1 or add you to a circle to see your updates.

Is there a difference between Google+ Pages and Google+ Profiles?

Yes, there are some key differences to note:

1. Pages can only add followers to its circles.

Your followers need to add your Page to their circles before you can add them to your Page’s circle. So to add your follower to your Page’s circle, click on “People who’ve added you” and drag the person or page to your circle. When you add someone to your circle, they’ll receive a notification.

To share your updates you don’t need to add your followers to your circles as your followers will receive your public updates in their stream.

You can add other Pages to your Page’s circles without those Pages following you first.

So how do you promote your Page?

Go to your Page stream, click on “Spread the word” and add people from your Profile or you can enter email addresses and click “Share”.

2. Pages are for entities and you can create many.

For example, a business, school, non profit, product, brand, institution, arts, sports or entertainment group. You can create many Pages. Profiles are for people and you can only have one.

3. The default privacy setting for everything on your Page is public.

4. Pages have the +1 button.

Pages can’t +1 other Pages, nor can they +1 on the Web.

5. Pages don’t have the option to share to ‘Extended circles’.

6. Pages don’t receive notifications via email, text, or in the Google bar.

7. Pages can’t hangout on a mobile device.

To start creating your Google+ Page go here: https://plus.google.com/pages/create

Categories : Google+

Comments (2)

Oct

Facebook Marketing All-In-One for Dummies [Review]

By Tina Cook · Comments (9)

This is a book that’s going to spend very little time on your bookshelf. You’ll want it on your desk to dip into frequently as you implement and fine tune your Facebook Marketing strategies.

The good news is, even with the latest Facebook changes, the content is very relevant and up-to-date, as its focus is your Facebook page and Facebook Marketing strategies, and not your Personal Profile or the new Timeline.

It’s one mighty big book, over 600 pages, and actually divided into 9 books or sections. This is a complete reference and resource on Facebook Marketing authored brilliantly and clearly by Amy Porterfield, Phyllis Khare and Andrea Vahl.

It’s given me a new respect for the Dummies series and the trio of talented women writers. Having worked in the Facebook Marketing space for over two years now, I haven’t seen a clearer explanation of these concepts in one body of work, set out comprehensively and in easy to follow steps.

Here’s the section index:

Book 1: Joining the Facebook Marketing Revolution

Book 2: Claiming Your Presence on Facebook

Book 3: Adding the Basics to Your Facebook Page

Book 4: Building, Engaging, Retaining, and Selling to Your Community

Book 5: Understanding Facebook Applications

Book 6: Making Facebook Come Alive with Events and Contests

Book 7: Advanced Facebook Marketing Tactics

Book 8: Facebook Advertising

Book 9: Measuring, Monitoring, and Analyzing

These sections explain everything you need to know to maximize and master the marketing opportunities on the Facebook platform. Perhaps more importantly, Facebook Marketing All-In-One for Dummies gives you a thorough understanding of the new marketing mindset to promote successfully to the now 800 million strong global community called Facebook.

As owner of this volume, you’ll also gain access to the online cheat sheets at www.dummies.com (you’ll find the link on the inside cover of the book) and more useful information.

Meet one of the amazing authors, Amy Porterfield:

Amazon.com Widgets

Categories : Facebook

Comments (9)

Sep

New Eyes Create New Opportunities

By Tina Cook · Comments (0)

“The real voyage in discovery is not seeking new lands,
but seeing with new eyes.” ~ Marcel Proust

Social Media and our new online world of inter-connectivity integrates our personal and professional lives whether we like it or not. I love it! Do you?

The merging of our work and play, online and offline worlds in the 21st century is a new fascinating choreography for most of us. We know how to build relationships with our prospects and clients offline. How do we do that successfully online without stepping on toes? How do we do that in the Social Media territories of Facebook, Twitter, YouTube and now Google+? What online adventures are open to you now if you see with new eyes ? From a practical point of view, have you looked at your online flagship – your home page – with new filters?

At one level, by embracing the new online technologies, I’ve been able to see and share events and the intimacies of marketing strategies in the making and bold new business success plans with colleagues and clients on different continents from San Diego, California to Auckland, New Zealand. This was just not possible before in the age of the fax machine and telephone. I didn’t need to travel to new lands physically. I did need to change my routine to fit in with the timezones of my clients or the events. I discovered the vast new landscape of opportunities for web entrepreneurs from the comfort of my coastal home office.

This visual insight (there’s a full size version below) with words by Marcel Proust reminds us of another opportunities at deeper levels – each of us in a different way. Doubt the French novelist had any inkling of the new galaxy of the Internet when he penned this wisdom around the early 1900s. Or the multiple meanings his words have in the 21st century. His creative tools were very different to the many mediums available now to express ourselves from YouTube to the avalanche of new Smartphone apps from tweeting to vlogging (video blogging).

Categories : Social Media Strategies

Comments (0)

Aug

Add a Customizable Google+ Widget to Your Website

By Tina Cook · Comments (4)

Being on Google+ during its infancy is exciting! I’m always amazed at the techies’ ingenuity on the Social Media platforms. I’ve discovered a very smart Google+ widget for your WordPress site by Chris Kanger.

Adding this new Google+ widget to your website or blog will make it easy for your site visitors to add you to their circles so you can build your relationship with them. If you aren’t on Google+ yet I highly recommend joining sooner than later. If you need an invite just send your Gmail address to me here so I can trigger an invite for you.

The big plus of the new widget from widgetplus.com is that it is customizable.

You can change the sizes, font, colors, title text and even the size and color of the button so the widget blends with your site design. You can also include the feed of your public posts.

Once you have selected the settings that are going to look best for you, just click on the big orange “Get code” button and preview your selection. Then it’s a copy and paste job into your text widget, if you are on WordPress, save and there you go! Ready to have lots more potential clients or customers added you to their Google+ circles.

Let’s keep connected on Google+ too: gplus.to/tinacook

I’m curating many more tips and resources for you on my Google+ Guide updated nearly every day. If you find a great resource, please share too.

Categories : Google+

Comments (4)