It’s important for you to have a clear understanding of the difference between posts and pages as you begin to master your WordPress website and it grows to serve you as your online business center and top marketing strategy.
Broadly speaking, websites in the days of Web 1.0, were mostly static pages of information and portfolio sites. Everything changed when the Web evolved to 2.0 with two-way communication and blogging. Nowadays the trend is to integrate your blog with your website using WordPress. If you still need convincing about the advantages of WordPress, please take a look at my previous post.
Posts are the fresh pieces of content, like articles, that appear on your blog of your WordPress website in reverse chronological order (i.e. the most recent ones first). They are usually marked with a date. (Have you noticed too how many of the top bloggers have removed the dates of their posts though they are still published in chronological order?)
Posts are organized by categories and the key content can be highlighted by tags. Categories and tags make it easy for your visitors to navigate your website and help the search engines to understand your content and so improve the relevance of search results. Posts are also displayed in the RSS feed of your website.
You may like to think of your post as mail stamped with a date – like sending a letter to a friend.
As your site grows into your online business center, you’ll have information that seldom needs updating, like your “Contact Us” or “Find Us” pages. These are usually the pages you’d like your visitors to access from your Home Page.
Pages are the pieces of static content that appear on your website and are not marked with a date and don’t show up in the RSS feed of your site. Some small businesses only want their website to serve as their online brochure and so they build their entire site with just pages on WordPress. Pages aren’t organized by categories or tags but can be nested via parent pages and child pages to create sub-menus. Child pages are the sub-pages that drop down under the parent page.
You may like to think of your page as the page of a book – content that has a longer shelf life.
Those are the main differences between posts and pages on your WordPress site. Traditionally posts are used for new content and most importantly to keep your visitors returning to your site for more of your offerings and to engage with you. Whether you share your message via the written word, audio or video, the best online success strategy is to create relevant and engaging content consistently on your site. Go create, and have fun mastering your WordPress website! The more you post and publish, the easier it gets. And the more rewarding.
© 2012, Tina Cook. All rights reserved.