“The real voyage in discovery is not seeking new lands,
but seeing with new eyes.” ~ Marcel Proust
The merging of our work and play, online and offline worlds in the 21st century is a new fascinating choreography for many.
We know how to build relationships with our prospects and clients offline. How do we do that successfully online without stepping on toes? How do we do that in the Social Media territories of Facebook, Twitter, YouTube and now Google+? What online adventures are open to you now if you see with new eyes ? From a practical point of view, have you looked at your online flagship – your home page – with new filters?
At one level, by embracing the new online technologies, I’ve been able to see and share events and the intimacies of marketing strategies in the making and bold new business success plans with colleagues and clients on different continents from San Diego, California to Auckland, New Zealand. This was just not possible before in the age of the fax machine and telephone. I didn’t need to travel to new lands physically. I did need to change my routine to fit in with the timezones of my clients or the events. I discovered the vast new landscape of opportunities for web entrepreneurs from the comfort of my coastal home office.
This visual insight (there’s a full size version below) with words by Marcel Proust reminds us of another opportunities at deeper levels – each of us in a different way. Doubt the French novelist had any inkling of the new galaxy of the Internet when he penned this wisdom around the early 1900s. Or the multiple meanings his words have in the 21st century. His creative tools were very different to the many mediums available now to express ourselves from YouTube to the avalanche of new Smartphone apps from tweeting to vlogging (video blogging).
When in my photographer mode, I often explore the digital wizardry of the creative filters whilst working in Photoshop. I’m sure you’ve noticed too, how adding a filter can completely change a photograph or subtly enhance an aspect. What filters do I see my world through? What filters do you see your world though?
What happens when you try a new filter?
At a practical level – take a fresh look at the home page of your website through the filter of your prospect:
Is the value you are offering crystal clear and how your visitor will benefit?
What do you see first? Is that your most important message?
Is your call to action compelling and prominent?
Is your personality reflected in your choice of colors, visuals, font and words?
Is it easy to feel a connection to you (and you team)? Is there a photo of you? Is your name prominent?
Is it easy to reach you? Are their links to your contact form and Social Media sites?
Through our days and nights of work and play, online and offline, inner and outer journeys we are all seeking at multiple levels. I invite you to watch what happens when you try a new filter! Bon voyage! Send us a “postcard” via the comments.