The combination of colors you select for your website makes a nonverbal statement about you and your business, and are an essential element of your design. They can evoke the emotional response you wish your visitor or customer to experience. They can motivate engagement. Your choice of color can attract your ideal client or customer and can also take their attention to your site’s most important section or your call to action.
It’s fascinating how we have associated colors with different emotions. Many great visual artists have drawn their inspiration from Nature. Color is everywhere. Take note of the colors you are drawn to and the different color combinations you find appealing.
This list of emotions assigned to colors combines the symbolism from mostly Western cultural traditions. If your intention is to serve other cultures, you may choose to research the attributes given to colors in that country or region before planning to use them in your website design.
Ask yourself: “What responses will my ideal client will find most appealing? Which colors reflect my style and personality?”
Here are some ideas for you
Which color are you attracted to? What feelings do you associate with that color? Does your culture associate different emotions and symbolism to colors? Love to hear the feelings and emotions you associate with different colors. Please add your comments and share if you found this post interesting.